Need for Communication

در این مطلب، اطلاعات مرتبط با Need for Communication را به زبانی ساده بررسی می‌کنیم.

Communication Process: Communication leads to creation of meaning that gets shared between the participants as a continuous, cyclic process. What the sender shares with the receiver is knowledge or information based on his own individual experiences. What the sender understands as an outcome of those experiences is what he further conveys to the receiver. So, one common functional definition for communication can be:

“A Cyclic process of sharing of experience between two or more participants.”

This brings us to the process of communication. The process of communication involves four basic elements- the sender (S), the message(M), the chael (C) and the receiver (R) – What is also called the SMRC model of communication which takes place in a cyclic process.

The sender initiates communication by sending a message and the receiver or the audience is/are the one(s) who receives it, message is the actual content that the sender desires to convey and chael is the medium of conveying that message.

Chael, the medium of conveying the message can be mass media, language, gestures, body language, signs and symbols. When the sender sends a message through some chael to the receiver, the receiver decodes that message in his brain, makes meaning out of it (interpreting) and then encodes the response of that message in his mind and conveys it back to the sender. This process of conveying back is called feedback, an important component in the process of communication. Feedback indicatewhether what has been understood is what the source/sender meant or is it different from the source’s understanding.

While receiving the feedback, the sender becomes the receiver and the receiver becomes the sender.

Adiba Sadiq

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